Keys of Local SEO - Mahira Digital

Establish service pages for each location.

Let's say your company serves clients who live in different cities. You must then ensure that you appear in local searches for each location. By creating location pages, you can accomplish this quickly.

You provide your services, for instance, in Texas, Los Angeles, and New York. Therefore, you should create a service page for each city rather than having a single service page that lists these locations.

All service pages need to be local search term optimized and have original content. When you use the same content for all location-based service pages, Google will identify them as duplicate content, which impacts your website's domain authority and searches engine ranking.

Manage Google Reviews

You should consistently manage your Google reviews if you want to keep your Google My Business profile up to date. Positive reviews enhance your brand's reputation and domain authority in the eyes of Google. On the other hand, unfavorable reviews can harm how Google lists your website and pages in search results.

Other than maximizing customer service to the necessary extent, there isn't much you can do to prevent people from posting negative reviews. However, you can always deal with negative feedback. Google appreciates responses that promise to resolve customer complaints in the case of negative reviews.

The search engine is aware that you actively handle complaints, pay attention to customer feedback, and work hard to enhance customers' interactions with your company. Responding to unfavorable reviews can help you win back lost clients and cultivate new ones. People notice your response and realize you care about your clients' satisfaction.

Additionally, you can use bad reviews to your advantage by focusing your content on them and incorporating popular keywords into your entire SEO strategy. It would help if you always read positive and negative reviews, regardless of the situation.

Verify that you are in control of reviews on all listings and platforms. Reviews on Google could be the most valuable on the search engine. However, they frequently matter on other review and comment platforms like Angie's List and Yelp.

 Focus Beyond Local SEO

Local SEO is crucial for most businesses with physical locations, but traditional SEO is also essential. So, don't disregard conventional SEO. According to Google, local SEO depends greatly on organic search engine ranking. However, many traditional SEO elements can destroy your local SEO if they are not used.

Page speed optimization is essential for overall SEO, as we all know. Customers who found your website through a local search leave and visit your rivals' websites if it doesn't load.

 Work on City Pages for Nearby Markets

City directories are how people in nearby cities can find your company. You can optimize the local settings where you have a legitimate Google My Business listing when you work on enhancing local SEO for Google Maps. It all depends on the location of your physical office—the city and address.

What about people finding your company in nearby markets or cities? When this happens, City Pages enters the picture because they can help your company become known in nearby metro areas.

The Google organic search results use City Pages. However, many city dwellers still look at organic search results to find what they need.

 Add Location Signals

Location signals are informational pieces that you include on your City Pages to support the viability of your chosen metro/location area.

Let's say you have a verified GMB listing for a car accident attorney in Marietta with an address there. However, you also want to be visible to Atlantans, who are looking for a car accident attorney. Therefore, it would be beneficial if you had a City Page devoted to Atlanta Car Accident attorneys. Then, you would incorporate location signals within that City Page.

Data points called location signals are used to tell Google where on your page is the targeted metro area. They include information about popular dining establishments, lodging establishments, bars, and school districts. The signals also include any important geographic information about the metro area you have selected as your target.

Following the inclusion of specific location signals on your City Page, you can include direct links to the top landing pages. It is advised to make those links "do-follow" since they promote your website's organic presence in search results and show that you are willing to use top-notch resources. In addition, external links that "do follow" by default give your City Page more authority.

Your website can rank higher in search engine results and attract more visitors and customers if it has greater credibility. However, it would help if you validated the GMB listing for your business before you can compete in Google Maps. Your company's address, location, operating hours, local phone number, and a link to your website should all be included in the verified listing.

For instance, if you own a restaurant, you can include links on your menu. In addition, you can include links to the appointment booking pages if your company accepts appointments from clients.

Suppose your GMB listing is inaccurate or lacking the necessary information. For it to be successful, you must have complete and accurate information about your company. In that case, a lack of relevance may hurt your brand's visibility in search results.

Verify your GMB listing with a postcard or video. The latter is the newest method for confirming a GMB listing.

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