Things change quickly in the internet world, particularly in the SEO domain. If you work in marketing, you may have noticed how old strategies are becoming obsolete, and new techniques are taking their place. SEO strategies popular in recent years have become outdated since the introduction of Google, Panda, and Penguin. Though things are constantly changing and new technologies emerge, there are certain principles you can follow to keep your website's ranking in a good position.
You must follow Google's guidelines to maintain and improve your page ranking as a professional SEO company in Delhi. These guidelines will assist you in keeping your page rank on the SERPs for the foreseeable future. Although Google's algorithm changes, the goal remains the same. You're probably wondering what else you can do to increase website organic traffic. That is exactly what this article will explain! Continue reading to learn more.
Perform SEO Audit
You may adhere to SEO policies and strategies to increase organic traffic to your website. However, repeating the same procedure repeatedly will not help you. As previously stated, the Search Engine Optimization world is volatile due to the emergence of new things. You must conduct an SEO audit to monitor website performance, set new goals, and implement further steps to achieve those goals. So, during an SEO audit, you must perform the following checks:
· Check if all your website's pages have SEO meta titles and descriptions.
· Examine whether the pages are optimized for SEO keywords.
· Check to see if the URL structure is search engine friendly.
· Examine whether your blogs and pages are properly formatted.
· Incorporate keywords into the ALT tags of all images on your website.
· On your web pages, include both external and internal links.
Know What Users Want
In any business, the customer is king. And your customers are the people who come to your website. They are your potential customers and can take your company to the next level. As a result, you must concentrate on what your target customer desires. You can create content that appeals to your customers once you understand them better.
Use social media platforms: Social media is the best way to find out what a customer wants. You can use a social media platform like Quora to ask questions about your website. Assume you own a cosmetics company and want to know whether your customers prefer organic or commercial cosmetics. You can request a question, and once you have the answer, you must optimize your product to meet your customers' needs.
Make your Website Mobile Friendly
People have spent much time browsing information on mobile devices since the introduction of smart phones. Mobile devices are being used to browse web pages more than ever before. According to reports, mobile phones account for approximately 60% of all daily searches. When it comes to e-commerce, the figures are even higher. According to a Business Insider report, it is expected that by 2020, mobile devices will account for approximately 45 per cent of all e-commerce sales in the United States.
So having a mobile-friendly website is the need of the hour, and you cannot ignore it if you want to increase your website traffic. One of the best SEO principles you can implement for your website is the responsive web design approach.
Optimize the Landing Page
A landing page is a page on a website where traffic is intentionally directed to promote a specific page or item. When traffic is directed to a landing page, the viewer is more likely to visit that page than any other page on the website. As a result, you must ensure that the landing page is SEO-optimized. It would help if you also confirmed that the landing page is visually appealing, with professional graphics and a clean and stylish layout. Here are a few tips for creating an effective landing page:
· On the landing page, never use navigation.
· Include "call to action" pop-ups such as sign up, service, download, or subscribe in your informative and useful content.
Include Infographics
No one has time to read long and boring content in today's hectic and fast-paced world. People prefer content that is brief, informative, and interesting. It has also been discovered that 65 percent of people are visual learners. As a result, you must keep the content on your website brief, crisp, informative, and interesting. You can do this by incorporating more infographics, such as illustrations, flowcharts, maps, comparisons, and photos, instead of static content. Consult with Mahira Digital Marketing Company in NCR for more information.
No comments:
Post a Comment